Advertise on LapBandKing.com

LapBandKing.com is committed to providing daily videos concerning one patient’s experience with gastric banding. Our goal is to provide a patient-to-patient guide about what gastric banding has done for Marcus Cook.

With the overwhelming popularity of this unique video blog we are anticipating very fast growth for this relatively new website. During our start-up months, we’re already receiving higher-than-average traffic. Below you will find information about the website, advertising rates and our plans to promote this site.

Website Traffic Summary:

  • 12,000 page views on entire website
  • 9,000 visitors to the home page alone
  • 29% of our visitors stay in the site for 1 hour or more!

YouTube Stats:

  • Video Views: 12,000 in a two-month period

Questions? Call 713.320.2102 or email Marcus at mcook@lapbandking.com

ADVERTISING RATES

Doctor Sponsorship Rates

LOCATION: TOP BANNER AD (468×60px)Advertise to Lap Band Patients on LapBandKing.com

  • Top banner ad slot for maximum visibility.
  • Banner ads rotated evenly, based on city nearest the visitor.
  • Equal distribution of impressions per IP address.
    (ie, Houston visitors will see only Houston Doctors or clinics.)
  • Permanent link in the Sponsored Doctors page.
  • In addition, Doctor or clinic will receive promotional literature to distribute to future patients at seminars or office visits.
  • A new feature that we have is our “Find a Doctor” link. The future patient will in a simple form with appropriate contact information and we’ll provide immediate search results for their area. With your yearly advertising with LapBandKing.com your office or clinic will receive all leads within their geographical region.

COST: $99.99 per month
Interested? Call 713.320.2102 or email Marcus at mcook@lapbandking.com

Plastic Surgeon Sponsorship Rates

LOCATION: BOTTOM BANNER AD (468×60px)Advertise to Lap Band Patients on LapBandKing.com

  • Bottom banner ad on each page in site.
  • Banner ads rotated evenly, based on city nearest the visitor.
  • Equal distribution of impressions per IP address.
    (ie, Houston visitors will see only Houston Plastic Surgeons or clinics.)
  • Permanent link in the Sponsored Plastic Surgeons page.
  • In addition, Surgeon or clinic will receive promotional literature to distribute to future patients at seminars or office visits.
  • A new feature that we have is our “Find a Plastic Surgeon” link. The future patient will in a simple form with appropriate contact information and we’ll provide immediate search results for their area. With your yearly advertising with LapBandKing.com your office or clinic will receive all leads within their geographical region.

COST: $99.99 per month
Interested? Call 713.320.2102 or email Marcus at mcook@lapbandking.com

Standard Advertising Rates

LOCATION: RIGHT SIDEBAR (220×220px)Advertise to Lap Band Patients on LapBandKing.com

  • Maximum of 6 advertisers at any one time.
  • Equal rotation of impressions.
  • Static link in sidebar, under “Site Sponsors.”
  • BONUS: Sign up for a 6-month contract and receive 6 sponsored videos, featuring your name and/or website within the video content itself, the best way to guarantee long-term exposure!

COST: $299.99 per month

Questions? Call 713.320.2102 or email Marcus at mcook@lapbandking.com

VIDEO SPONSORSHIPAdvertise to Lap Band Patients on LapBandKing.com

  • A complete sponsorship of any video not already sponsored by another advertiser.
  • Your name, website, or other special message that you’d like to announce to our audience.
  • Permanently added during video editing and uploaded to YouTube, and viewable until the world ends.

COST: $199.99 per video

Questions? Call 713.320.2102 or email Marcus at mcook@lapbandking.com

DEMOGRAPHIC BACKGROUND

Overview of Obesity in America

Obesity is a life-threatening disease affecting more than one-third of all adults in the U.S.

Weight classifications for adults:

  • Super Obese: A person with a BMI of 50 or more (50,000 adults are super obese in the U.S.)
  • Morbidly Obese: A person with a BMI of 40 or more, or a BMI of 35 or more with an obesity-related disease, such as type 2 diabetes, heart disease or sleep apnea (15 million adults are morbidly obese in the U.S.)
  • Obese: A person with a BMI of 30 – 39.9 (64 million adults are obese in the U.S.)
  • Overweight: A person with a BMI of 25 – 29.9 (134 million adults are overweight or obese in the U.S.)

Body Mass Index (BMI), the most common measurement tool to assess body fat, is calculated by dividing weight in kilograms by height in meters, squared.

PREVELANCE

  • An estimated 66 percent of adults in the U.S. are either overweight or obese; 32 percent are obese.
  • Between 1980 and 2002, obesity prevalence doubled in adults ages 20 or older and overweight prevalence tripled in children and adolescents ages 6 to 19.
  • Between 2000 and 2005, obesity (BMI ≥30) increased by 24 percent, morbid obesity (BMI ≥ 40) increased by 52 percent and super obesity (BMI ≥ 50) increased by 75 percent.
  • Approximately 17 percent of children and adolescents ages 2 to 19 (over 12.5 million) are overweight, defined as BMI for age at or above the sex-specific 95th percentile.
  • Overweight adolescents have a 70 percent chance of becoming overweight or obese adults. This increases to 80 percent if one or more parent is overweight or obese.

The CDC reports: In 2006, only four states had a prevalence of obesity less than 20 percent. Twenty-two states had a prevalence equal or greater than 25 percent; two of these states (Mississippi and West Virginia) had a prevalence of obesity equal to or greater than 30 percent.

RISKS ASSOCIATED WITH OBESITY

  • Morbid obesity is associated with more than 30 illnesses and medical conditions including: type 2 diabetes, coronary heart disease, stroke, hypertension and cancer.
  • Other conditions include: asthma, osteoarthritis, joint degeneration, cirrhosis of the liver, venous stasis disease, infertility, pregnancy complications, gastroesophageal reflux disease (GERD), chronic headaches, liver disease, sleep apnea, lower back pain and urinary incontinence
  • Individuals who are obese have a 10 to 50 percent increased risk of death, as compared to individuals of healthy weight.
  • Obesity is associated with 112,000 excess deaths each year in the U.S.

COSTS ASSOCIATED WITH OBESITY

  • Overweight and obesity costs the U.S. healthcare system an estimated $117 billion annually.
  • Lost productivity related to obesity among Americans ages 17 to 64 costs $3.9 billion a year.
  • Obese individuals spend 36 percent more on health care costs and 77 percent more on medications per year than individuals of normal weight.
  • 5.3 percent of medical spending in the U.S. is attributable to obesity.

CONTRIBUTING FACTORS TO OBESITY

  • Genetics: According to the NIH, several studies have shown that adopted children have weights closer to their biological parents than to their adoptive parents.
  • Metabolism: The resting metabolic rate (RMR) – the energy needed to keep the body functioning at rest – can vary substantially from one person to another, which may help explain why some people gain weight quicker than others and find it more difficult to lose weight.
  • Environmental Factors: Lifestyle, dietary habits, and physical activity, have a particularly strong influence on the likelihood of being or becoming obese.
  • Psychological Factors: Many people overeat or binge to suppress negative emotions or escape from problems.
Questions? Call 713.320.2102 or email Marcus at mcook@lapbandking.com